The importance of social media strategy

purple giraffe marketing consultants looking at social media with plants in background

The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of goals, will see your business be more successful.  

Entrepreneur Richard Branson has been quoted, “set your goals, write them down. Now you are one step closer to achieving them.”    

Having a solid social media strategic plan, identifying objectives and goals to guide your activities is critical to success. If you don’t know what you want, how are you supposed to achieve it?  

Ideally, your business’s social media strategies should be aligned with your overall marketing plan. It acts as a guide to keeping your business on track and on brand. It will assist your business drive traffic to your website or bricks and mortar store. A social media strategy helps define how your organisation will use social media to achieve its communications aims and the platforms it will use to achieve these goals.  

At a simplistic level, a social media strategic plan can be as little as a statement of intent, outlining the goals and measurable objectives for using social media and the target outcome the business wishes to achieve.  

At Purple Giraffe, we strive to develop strategic plans that are not full of fluff and waffle. To help you write a social media strategic plan for your business, Purple Giraffe has developed a social media map for your convenience.  

The social media map enables you to develop a social media strategic plan that is succinct and concise. Our social media map will help you build your social media strategy’s foundations to market your products/services to achieve the best outcomes for your business.  

Social media helps to validate your brand – it’s no longer an optional component of your marketing mix. Social media is an essential tool for companies to reach their consumers, and when done right, it tells your consumer that your brand is active and focused on communications.  

This quote by Author Tony Robbins sums up the importance of planning your social media strategy, as “setting goals is the first step in turning the invisible into the visible.” 

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.

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