How can small business benefit from user-generated content?

Lynda Schenk
6 September, 2022

Our Head Giraffe, Lynda Schenk, discusses how small businesses can benefit from user-generated content. This article has been published on Inside Small Business.

As the pandemic drags on Australians have become increasingly sceptical, causing consumers to seek authenticity from brands. This has enabled the rise of user-generated content (UGC) to capture consumers’ attention like never before.

UGC can be a huge asset to businesses, influencing how people engage and perceive a brand to increase revenue and growth. UGC generates leads and benefits no other marketing strategy can – it’s evident why over 86 per cent of businesses utilise UGC as part of their marketing strategy.

What is user-generated content?

UGC refers to any form of original, brand-specific content created by individuals and re-published across digital platforms. This can include images, videos, reviews, testimonials or podcasts. For example, UGC may be an unboxing video of a product on TikTok or a photo of a customer wearing a brand’s clothing item.

Continue reading about how small businesses can benefit from user-generated content here.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.