What is ChatGPT and how can small businesses use it?

Lynda Schenk
9 March, 2023

ChatGPT, a new artificial intelligence chatbot, has taken the internet by storm with it eclipsing one million users within a week of its launch. To help understand the capabilities of this tool, Lynda Schenk, our Head Giraffe, shares four ways your small business can use ChatGPT to attract and retain online audiences. This insightful article has been published on Inside Small Business.

As we embrace digitalisation, it’s important to update and refine your marketing approach to stay ahead of the game. Therefore, to learn more about these tips, check out the full article on Inside Small Business. And for more industry news and updates, be sure to visit our News Page.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.