Why every small business needs a marketing roadmap

Lynda Schenk
11 March, 2022

Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

Does your business have a marketing plan in place?

A marketing plan is a dedicated road map for businesses to reach their consumers and drive sales. Whether you’re a one-person show or a major corporate across multiple locations, every business needs a marketing plan.

As important as marketing plans are, many small business owners don’t devote the time and resources to developing an actionable marketing plan.

You can read the full article on why you need a marketing plan to help your business succeed here.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.