All businesses dream of strong brand awareness which drives sales spikes and most marketing activity is focussed firmly on reaching as many people as possible.
Whilst, reach is definitely as important as it ever was, not all reach is created equal.
Identifying your target audience, understanding where they ‘hang out’ and how cluttered that environment already is as well as they key messages you want to convey are all integral to a successful campaign which translates to sales.
Rowena Newman from ThinkTV explores this further in Marketing Magazine.
