6 algorithm changes Google is making this year – and how businesses can adapt

Google implements hundreds of changes to its indexing algorithm each year to make search results for users more relevant. While most of these changes are only minor, some are still significant enough to  impact the sales and marketing efforts of hundreds of businesses. A greater focus on featured snippets, the rise of voice search and an emphasis on high quality, authoritative content are just a few of the significant changes that businesses must adapt to in order to stay ahead of the game.

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Jake Billich

Jake Billich

The youngest member of the Purple Giraffe tower, Jake has a passion for marketing and business. When studying Year 11, Jake was the only student accepted into a Year 12 business course, which he then continued in an advanced mode in his final year at school and finished with exemplary grades. Upon finishing school he appliced and was accepted into a Bachelor of Business (Advanced Leadership) Degree at Flinders University where he is undertaking his first year of undergraduate study.

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