6 tools you need in your digital toolkit for 2023

Tanya Marketing Coordinator sitting at table working on laptop

Failing to take advantage of today’s advanced marketing tools means that your business may lag behind your competition. That’s why we’ve compiled a list of digital marketing tools to have in your toolkit, to help you work smarter, not harder!

Google Analytics

Did you know that Google Analytics is the most popular FREE digital marketing tool in the market? We can understand why, as it is a powerful app. Google Analytics can be used for website tracking and analysing, learning where your users are coming from, highlighting popular keywords that generate engagement, learning about your audience demographics and much more. Don’t let this app scare you! You don’t need to be tech-savvy to use it. As Google created it, it is user-friendly, so whether you’re a beginner or an expert, it’s perfect for everyone. Plus! You can always ask Google if you need some extra guidance.


SEMRush has become a new favourite in the Giraffe Tower with it being an all-in-one super app!

It can improve your online visibility and discover your business’ marketing insights. It offers ready-made templates for content generation along with specific keyword recommendations to optimise your SEO and hit targets with your content! As a competitive intelligence app, it also helps analyse competitor ads, audit websites, track user engagements and explore advertising insights.

By leveraging these features and capabilities, you can gain valuable insights about your industry, learn about your competitors, and embark on new opportunities.


Canva could arguably be the most used app in the Tower – why? Because visual content plays a crucial role in marketing.

Canva is a user-friendly graphic design app that allows you to create stunning visuals without any Adobe design experience. It has everything you need for creating and designing anything from social media graphics to presentations, banners, videos, docs and more. Canva also offers a selection of templates for anything and everything, allowing you to save time and gain inspiration when needed.


ClickUp is a versatile management tool that helps organises collaboration, tasks and workflow management. It has helpful features like task assignment, progress tracking, document sharing, commenting, and chatting with team members, and it can integrate with your other marketing tools. Our Purple Giraffe team is constantly growing, and by using ClickUp as a team, we have enhanced our team productivity, ensured all projects and tasks are delivered on time and maintained a seamless workflow.


Email marketing remains one of the most effective marketing channels for nurturing leads and engaging and promoting with your audience. MailChimp is a popular email marketing app that is simple and easy to use to create, manage and analyse your email campaigns. Building and designing your email templates in MailChimp is a simple task with the drag-and-drop editor feature. With a few clicks with your mouse, you can create visually appealing emails, program email sequences, organise and segment your subscribers and track the all-important metrics such as open rate and click-through rate. Have the easy ability to build relationships with your subscribers and drive connections and promotions with the simplicity of MailChimp.


At Purple Giraffe, we are at the forefront of using AI technology and the latest advancements in the digital space to optimise our efficiency, enabling us to dedicate more time to adding value to businesses with their marketing outcomes. That’s why we introduced ChatGPT, a cutting-edge AI powered tool, to our toolkit!

If you are not yet familiar with ChatGPT, it is a language model trained to generate natural language responses to a wide range of prompts. Its advanced analytical capabilities can gather valuable insights on customer data, market trends, competitive landscapes and much more.

So, what does this mean for you? With ChatGPT, you can cut back on research time and then add your own in-depth knowledge to develop meaningful outcomes and drive results.

There you have it, 6 tools you must have in your toolbox for 2023. From website analysing, competitor analysis, graphic design, task management and email marketing, your business is set for 2023 to work smarter, not harder!

And if you need assistance with your marketing and this isn’t in your wheelhouse, our expert team at Purple Giraffe are standing by to step in and take your business to the next level. Just get in touch with us today – we’re here to help!

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Tanya Pollifrone

Tanya is an enthusiastic and dynamic Marketing and Communications professional, who’s creativity shines through working with clients to achieve their goals. She has gained a wide range of marketing experience across the Hospitality and Tourism industry, after graduating with a Bachelor of Marketing and Communication degree in 2015 from the University of South Australia. Tanya enjoys the variety of challenges that marketing brings with particular interests in content creation and digital marketing. With a passion for helping others, and skills in social media and event management. When she is not in the office, Tanya enjoys baking, travelling, catching up with family and friends, spending time at her local beach and visiting Adelaide’s festival events.

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