FAQ

At Purple Giraffe we provide a range of marketing consultant services, from strategy development to digital marketing, social media management, SEO services, event marketing, content creation, and more. We have a team of dedicated marketing experts who each have specialty focus areas, so we can offer a comprehensive range of marketing services!

Our tailored solutions are designed to help businesses grow their brand and achieve measurable results. Our philosophy is – 'When you win, we win!'

Some of our marketing consultancy services include:

• Business Marketing action plans: Strategic plans driven by market research to drive brand awareness and revenue.
• Communication & Media Strategy: Guidance for cohesive communication across all marketing touchpoints.
• Content Creation: Development of engaging content across various formats, including social media, newsletters, and websites.
• Creative Services: Full graphic design services from branding, logo design, multimedia and digital advertising and marketing materials.
• Advertising Management: Planning, managing and executing both digital and traditional advertising campaigns.
• Public Relations: Building media relationships to boost brand exposure.
• Sponsorship Development: Managing sponsorships to leverage outcomes for your brand.
• Event Management: Brand-aligned event planning and management.
• Additional Services:
  • New product development
  • Project management
  • Survey development and execution
  • Trade fair representation
  • Staff training and upskilling
  • Brand development
  • Grant writing, and more.

Outsourced marketing involves working with a specialist marketing company to handle your marketing needs. At Purple Giraffe, we become your external marketing consultant, giving you access to experienced marketing professionals without the need to hire and manage internally.

Today’s marketing is incredibly broad scoped and it’s difficult to find a “unicorn” that can do it all.  Working with Purple Giraffe, you don’t simply employ one marketing expert, you gain a bunch of us.  All with different skills, different experience in business and different strengths.

Some key benefits of working with us include:

• Reaching your goals and desired target market
• Save costs by hiring us as your marketing company without the employment expenses, no superannuation, Workcover, sick leave, annual leave and the list goes on
• Maximise marketing spend to ensure every dollar spent has impact
• Increase in productivity, we’re here for you full time
• Adding experience and expertise to your brand
• Choice of flexible hours

As a marketing consultancy based in Adelaide and Perth, we pride ourselves on creating genuine partnerships with our clients. We’re dedicated to delivering tailored solutions that work, combining creativity and strategy to drive results.

Our values are aligned with marketing your business to achieve its objectives and sticking to our ‘WISSH’ value pillars:

• We genuinely care
• Integrity
• Solutions focused
• Stay tuned
• Have fun

With us, you gain a team of experts who care about your success.

Our tagline at Purple Giraffe is ‘When you win, we win!’, we measure our success on yours, so we work with you to implement measurable and achievable goals that will have a big impact for your brand.

We are both! We’re your marketing consultant with marketing agency services. This means that while we offer the creative services of an agency, we also provide strategic insights and hands-on guidance that go beyond simple execution. We help you with long-term planning and ensure what we do aligns with your business marketing objectives. 

We consider ourselves as an extension of your team. We work as if we are your marketing manager, we just simply don’t sit in your office!

Absolutely! Purple Giraffe excels in digital marketing, website management, SEO services, social media management, and content creation. We leverage platforms like Instagram, TikTok, Facebook, Google and more to increase engagement and visibility for your brand in the digital space.

We have extensive experience with many third-party EDM (newsletter) platforms, such as Klaviyo, MailChimp, Campaign Monitor, HubSpot to name a few.

Our digital and social media services include:

• Content Strategy: We develop tailored content strategies that resonate with target audiences and aligns with key messages.
• Digital Marketing: Ensure cohesivity across all digital platforms and touchpoints.
• Digital Remarketing: Targeted paid advertising to drive consumers back into the sales funnel for higher conversions.
• Social Media Management: Create campaigns to increase brand awareness and engagement with trending and human-centric content.
• Engagement Strategy: Actively engage with audiences through likes, comments, and relevant content sharing to attract followers.
• Advertising Strategy: Focus on paid strategies for meaningful reach as organic visibility declines on social platforms.
• Review Strategy: Develop strategies to leverage customer reviews to boost business growth.
• Email Marketing: Design and manage email campaigns to drive traffic and brand awareness with automations, responsive templates and compelling content.
• Measuring and Reporting: Monitor daily performance and provide quarterly reports to meet your KPIs.
• SEO: Conduct SEO audits and strategy to boost search ranking.
• Website Design & Management: Offer comprehensive website services from simple updates to complex applications.
• Google Business Profile & Google Ads: Manage your Google Business listings and develop Google Ads for lead generation.

It’s what we do best. Acting as your personal marketing company, Purple Giraffe is strategically driven, and adapt our offering to suit your individual needs, and specific target market(s) in mind.

Purple Giraffe manage your entire business marketing strategy from start to finish, acting as your outsourced marketing team, covering everything from branding to execution.

With our marketing consultancy offices in Adelaide and Perth, our team can handle anything you need!

We’d love to help you get started!

Try our free One-Page Marketing Plan, designed to give you a strong foundation to get your brand out there.

Check out our Resources here, otherwise, feel free to contact us and book in a free consult where can discuss your business marketing goals and objectives.

We start with a consultation to understand your needs, whether in person or digitally. It’s here where we ask about your current marketing activity, goals and business marketing objectives and see how we can create measurable results for you to achieve them. We want to know what success looks like for your business.

Once you’re ready to partner with us, we’ll craft a custom proposal just for you, incorporating services like SEO services, market research, web design, and graphic design. Whether you’re looking for a marketing consultant or a full-service marketing agency, we’re here to make your vision a reality.

Ready to get started?