On Wednesday, 29th October 2025, we hosted another engaging edition of The Tower Table at The Adelaide Pavilion, where Purple Giraffe’s Marketing Consultant, Chloé James, shared her expert insights on the transformative power of storytelling and smart PR.
Chloé emphasised that PR and marketing should never be viewed as separate or opposing forces but, rather, as complementary partners. When paired together, they create a strong foundation for brand growth. She highlighted how your story is your superpower, with storytelling being one of the most impactful tools to help your brand stand out, connect with your audience, and build trust.
Key insights from the event:
Storytelling as a superpower: Chloé explained how storytelling can create lasting impressions, foster meaningful connections, and differentiate your brand in a competitive market.
PR and marketing synergy: She shared how businesses can successfully pair PR with marketing to elevate their brand strategy, driving deeper engagement and long-term success.
Trust and impact: Attendees learned how a well-crafted story can lead to enhanced trust and loyalty with customers, ultimately unlocking new growth opportunities.
A big thank you to everyone who joined us at the event, and to Chloé James for presenting such valuable knowledge. We hope you found the morning insightful and inspiring!
If you missed the event or would like to revisit Chloé’s full presentation, you can watch the video below:
Stay connected with us for updates on future events and more expert-led sessions. We look forward to welcoming you to the next Tower Table event!
