It’s not hard to see why content fatigue has set in across B2B marketing. Most organisations are producing more content than ever, yet many are
For a long time, marketing reporting has leaned on the same familiar numbers. Likes, impressions, reach and views. They are easy to pull together and
B2B marketing has become complicated. More platforms, more tools, more data, more stakeholders. Somewhere along the way, complexity started to feel like progress. In our
No matter where you look, reels are everywhere. And yet, many businesses still struggle to make them work. The problem isn’t a lack of ideas
Why defining your ideal client avatars for marketing is key to success Not long ago, my dear friend and colleague, Sharon Ferrier of Persuasive Presentations,
On Wednesday, 29th October 2025, we hosted another engaging edition of The Tower Table at The Adelaide Pavilion, where Purple Giraffe’s Marketing Consultant, Chloé James,
In an increasingly competitive marketplace, businesses are seeking smarter, more efficient ways to reach their desired customers with more effective marketing of their products and
Let The Games Begin! Selecting the right e-commerce platform is crucial for your business’s success. With numerous options available, it’s essential to choose one that
Purple Giraffe are thrilled to share that our Head Giraffe, Lynda Schenk has been appointed to the board of Treasure Boxes! Treasure Boxes is a
Which Platform Wins? In today’s digital age, a strong online presence is crucial for any business. Whether you’re a start-up SME, or an established brand,
The hotel and tourism industry has had its fair share of challenges in recent years, and now, with a big return to tourism and holiday-seeking,
What you need to know This year, Instagram introduced several significant changes to its algorithm. It is crucial for businesses and content creators to be
