We’ve heard it all before, content is king. But what does that really mean?
Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both on-page and off-page and includes links, videos, text, images, social media – you name it.
Content marketing is the process of writing content for your website and related sites that promotes your brand/service, improves your reputation and drives traffic back to your website. The intent is to drive traffic to your website in order to improve your ranking online. The philosophy is, the higher up you are in your ranking, the more likely you will have unique visitors to your website and the more opportunity you have to convert these visit to sales.
The following are our top seven reasons why content is still king:
Increase your Ranking
While Google analytics parameters are comparable to rankings, content has become an increasingly important factor. Search engines rank your website searchability based on the strength and quality of your website content. In order to perform well in search engines, it is vital to produce well-written content that is optimised for search.
Increase Website Traffic
Content is a great way to drive traffic to your website. Blogging is one of the greatest tools to create traffic to your website and add valuable content to your on-page website. However, please make sure your content adds value for your target audience.
Get more Social
So you have a Twitter or Facebook account with a large number of followers, what are you going to talk to them about? Social media is an important asset in your online marketing portfolio. However, if you constantly bombard your followers with sales promotions, you will lose many of them. Socially shareable content will increase your click through rates and engagement and hopefully boost your brand profile (and sales).
Niche Consumers
Consumers can find information on virtually any topic that comes to mind on the internet. A business can use this to their advantage by creating niche content designed specifically for their targeted consumer groups. By generating information that target consumer’s desires, your business is more likely to stand out as an authority in your industry.
Building Relationships
Consumers today are more likely to research their purchase decision online before making the decision to buy. Shoppers need to trust a business before they are willing to make a purchase. One way to build trust is by creating authoritative content that answers important questions which supports in developing credibility and trustworthy relationship.
Stand out from the Crowd
Great content helps you stand out from you competitors. Regular content updates keep consumers interested and definitely helps you in staying on top of your game.
Email Marketing
A successful email campaign starts with content. Newsletters and promotional blog posts are a great way to engage with current and potential customers by offering them guides and industry insights in relations to the products/services you are selling.
So if you want to improve your content and don’t know where to start, or just need a hand, call us at Purple Giraffe, we would love to help you.
