While the first thing that comes to mind with the term ‘avatar’ is tall blue creatures depicted by James Cameron, an avatar simply means a form or representation of a person. A customer avatar is a representation of an ideal customer that you want to purchase your business’s service or product.
A customer avatar is a detailed profile of a fictional character that depicts your business audience. It is an essential part of any marketing strategy and is ideally an extensive outline based on research and statistics. It is highly recommended that a customer avatar is factually based as opposed to a vague description based on assumptions. Put simply, a customer avatar is a fictional character with the same demands, pain spots and desires as the target consumer.
A commonly unknown fact is that there may be multiple avatars when thinking of your target audience. However, it is better to narrow down options because it will be difficult to serve everyone without the advantage of a huge budget.
Why Is Knowing Your Customer Avatar Important?
When advertising a product or service, it is good to know whom your business is trying to sell to. Many businesses miss out on growth possibilities because they do not properly comprehend who they wish to sell to. They lack a clear picture of what their consumers are buying, discussing, and their activity on their websites and social media. As a result, they adopt a broad approach instead of targeting and creating personalised brand messages and experiences.
One of the most common digital marketing blunders is broad targeting, which leads to businesses attempting to appeal to everyone and failing to attract an audience as a result. A detailed customer avatar will enable your business to target its marketing much more effectively. Instead of addressing ‘anyone’, you will be able to address ‘someone’. It will enable your business to speak with its target audience in a language they understand, on platforms they use, and their specific concerns or views can be addressed.
An accurate customer avatar allows being more specific with marketing messages and allows an improvement in a variety of areas including:
Email Marketing
Knowing who your business is communicating with makes it easier to craft emails that garner more opens, clicks, and conversions. It provides you with the knowledge needed to write subject lines and bodies that are tailored to them. It can also assist you in separating email lists to create a custom marketing campaign for each avatar.
Content Marketing
Content that resonates with your ideal customer and increases their engagement with your business can be created using a customer avatar. This is because it will enable the review of data and insights to deliver actual value through various sorts of content as opposed to mere guesses regarding what customers want to consume.
Product Development
Knowing what your ideal consumer wants will help your business produce more relevant products and services that are more likely to be purchased. It will make the issues they are dealing with clear and possible solutions can provide become eminent.
Paid Advertising
An avatar not only gives an idea of which platforms to should advertise on, but it also demonstrates which demographics to target and how to phrase your business’s advertising. As a result, a higher return on investment from every Facebook ad, Google ad, and other sponsored ad can be expected.
User Experience
An avatar may also assist in creating a better client experience by making every interaction as simple, enjoyable, and convenient as feasible. It will enable your business to understand client perspectives and their preferred means of communication.
Having a solid customer avatar helps create custom marketing messages to suit the interests of your target audience. It can also elucidate who to avoid at all costs and this will save time and money. Be sure to check out our next article on customer avatars, providing a guide on steps to create one.
References
- https://www.startupblackbelt.com/business/the-importance-of-a-customer-avatar/
- https://www.digitalmarketing.org/blog/how-to-create-a-customer-avatar
- https://viralsolutions.net/customer-avatar/#.YPdubugzYfo
- https://hypedmarketing.co.uk/blog/whats-a-customer-avatar#:~:text=With%20a%20detailed%20customer%20avatar,issues%20or%20beliefs%20they%20have.
