Omnichannel marketing and visual merchandising: leveraging a seamless customer experience

Lynda Schenk
28 September, 2023

In the fast-paced digital landscape where customer expectations are constantly evolving, small businesses face an ever-growing challenge. One significant part of the solution lies in incorporating effective omnichannel marketing and visual merchandising strategies. These strategies are crucial not only for driving customer interest and escalating sales but also play a critical role in establishing a seamless customer experience. In the current marketplace, this harmonious experience is no longer an advantage but a necessity for business survival and success.

To help create a seamless customer experience, our Head Giraffe, Lynda Schenk shares practical tips on omnichannel marketing and visual merchandising for small businesses in her recent article published by Inside Small Business. This article has also featured on the Inside Small Business news brief.

View the full article here.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.