Nostalgia Frenzy, what’s the hype?

Lynda Schenk
11 May, 2022

Our Head Giraffe, Lynda Schenk, was recently featured on The Night Shift by Triple M.

The global pandemic has resulted in a desire for simpler times when masks and vaccines weren’t part of our daily lingo. With a collective longing for the years gone by, the nostalgia frenzy permeates everything.

The nostalgia frenzy is well documented; from nostalgia playlists outperforming new music, to nostalgic hobbies such as knitting and DIY fashion exploding. According to Brandwatch, mentions of the words “nostalgia” and “nostalgic” are higher than in pre-pandemic times. People seek the comfort of the familiar in tumultuous times, and it shows.

Tamagotchis have made a comeback, Oreo’s launched a limited-edition pack allowing you to create your own mixtape and ABBA announced its first studio album in 40 years. Many brands are using nostalgia in their upcoming campaigns.

Marketing Expert, Lynda Schenk, explains what’s behind the rise of the old-school vibe.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.