Marketing abbreviations can leave you stumped! A quick Google search should set things straight but as mentioned in our November blog Alphabet Soup of Age Demographics, sometimes it may be face saving for Baby Boomers and Gen X to have a little extra help when conversing with the younger generations! To help keep you in…
Who are the Boomers, Gen X, Gen Y and Gen Z? It’s important to understand what makes your customers tick. What motivates them, how they shop, and what technologies and platforms they use in the day-to-day of their life. Demographics has a powerful influence on all of these factors. Most of us have some understanding…
A website is often the first point of contact for new customers. It should showcase your product or service and inform, educate and engage your audience in the best possible way. It’s your ‘first impression’ stage so to speak and there is no doubt that this counts. It has been reported that the timespan for…