Why does your small business need a marketing plan?
A marketing plan helps to set the rules for your brand and identify the tactics required to grow. Here are some more key functions that
A marketing plan helps to set the rules for your brand and identify the tactics required to grow. Here are some more key functions that
In today’s era of rapid digitalisation, businesses are quickly realising the importance of creating captivating online experiences. For physical storefronts, visual displays and layouts have
The modern hospitality industry calls for an innovative hotel marketing strategy to build a resilient base of wholesale, transient and corporate business, particularly during periods
Purple Giraffe is thrilled to be featured in the February 2024 edition of the Hill Voice Your Business newsletter, published by the Adelaide Hills Council!
While EOFY, Black Friday, Boxing Day, and Mid-Season Sales are well-known retail events, the promotional calendar is continually expanding, and rightfully so. The dynamic nature
In the fast-paced world of e-commerce, there are specific milestones that inject periods of significant excitement and activity. Seasonal sales events such as End of
Our Head Giraffe, Lynda Schenk, recently had the opportunity to feature on an episode of the Online Prosperity Show, hosted by CEO of Livelong Digital,
📢 Exciting News: Purple Giraffe Expands to Western Australia! 🌟 We’re thrilled to share that Purple Giraffe, has spreading its creative wings to the beautiful
In the fast-paced digital landscape where customer expectations are constantly evolving, small businesses face an ever-growing challenge. One significant part of the solution lies in
Growing confidence, increasing efficiency, improving your satisfaction at work, and creating a better work/life balance are just some of the upsides to embracing AI technology
We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements
Preparing your business’s marketing strategy for the end of the 2022/2023 financial year provides an excellent opportunity to increase figures for financial reporting and clear