In an increasingly competitive marketplace, businesses are seeking smarter, more efficient ways to reach their desired customers with more effective marketing of their products and
We are thrilled to share that Purple Giraffe’s founder, Lynda Schenk, has been appointed as the National Chair of Wine Communicators Australia Inc. (WCA). With
In late 2023, we proudly launched Purple Giraffe’s new office in Perth, nearly a decade after opening our first office in Adelaide. While expanding into
Stepping aside from a business you’ve built from the ground up is no easy feat. Trust me, after going through the thick of it, it
Let’s make one thing clear, we only have one life. We don’t live separate ‘work’ and ‘personal’ lives. This constant battle of trying to put
January 2024, I was exposed to extreme cold temperatures, of – 39C while on holiday in Canada. It made me think how life and business
Purple Giraffe is thrilled to be featured in the Margaret River Busselton Tourism Association Weekly Tourism Round Up for our recent blog post, Hotel marketing
As I sit down to reflect on the past ten years of building and growing my business, I am filled with a sense of pride
Instagram just took carousels to a whole new level, confirming that users can now include up to 20 frames in a single carousel post*. This
With our Purple Giraffe expansion into Western Australia, we’re pleased to share with you that we have teamed up with the Fremantle Chamber of Commerce
If you’ve ever been on a plane and listened to the safety presentation before you depart, you will have heard that you are to put
A marketing plan helps to set the rules for your brand and identify the tactics required to grow. Here are some more key functions that
