Purple Giraffe were recently asked by Channel Nine to discuss our thoughts on the new development on Instagram – the testing of the removal of
In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and
We are so proud to have been awarded the Marketer of the Year at the 2018 Australian Women in Wine Awards last Friday at Quay
Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and
When people talk about perspective and personal branding, one phrase often comes up — “Are you a glass half full or glass half empty person?”
In 1996, Bill Gates famously said, “Content is King.” Nearly three decades later, the statement remains true — perhaps more than ever before. In today’s
If you want to maximise your product or service potential, you need to first have an in-depth understanding of your target market. Who are you
In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has
Have you ever wondered what a marketing plan is? Does all the talk of marketing planning sometimes sound like double Dutch? The truth is, a
