Wine marketing thrives on heritage, craft, and compelling storytelling, but in today’s fast-moving digital marketing landscape, even the most artisanal brands need to keep pace online. With countless channels and touchpoints to manage, keeping up can feel overwhelming.
That’s where artificial intelligence (AI) in the wine industry comes in.
AI is no longer just a buzzword. It’s become a practical ally – helping wineries simplify tasks, enhance customer experience, and stay consistent across email, socials and Search Engine Optimisation (SEO) strategies for wine businesses. In 2024, over half of businesses adopted AI in at least one area. For wineries juggling everything from vineyard operations and tastings to wine tourism marketing tools and events, that support can make a big difference.
Whether you’re a solo marketer or part of a growing team, these AI-powered marketing tools for wineries can help you show up more consistently, tell your story with impact, and free up time to focus on what really matters – the wine, your people, and your customers.
Here are five standout tools (plus some extras!) driving smart marketing in the wine industry this year along with a few things to consider before diving in.
ChatGPT: your copywriting assistant for wine marketing
Creating engaging, on-brand content is hard work, especially when you’re short on time or inspiration, that’s where ChatGPT for wine marketing can lend a hand. It is not wine-specific, but its flexibility makes it a go-to tool for everything from drafting tasting notes, wine club emails, personalised wine marketing pieces and website copy.
ChatGPT can adapt to your tone, whether it’s formal, fun, or somewhere in between. You can even use it to repurpose existing content or spark new blog ideas inspired by your varietals, region, or seasonal releases.
Many brands pair it with platforms like Mailchimp, Klaviyo, or HubSpot to automate their email marketing and simplify customer touchpoints. These wine marketing automation tool keeps emails consistent, timely, and low-effort, while still feeling personal and on-brand.
You can create visuals too, ChatGPT’s image generation function (like the one we used to create Lynda’s portrait for this blog) gives you a creative option for visuals. While it’s not always perfect, it’s a great tool to kickstart your design thinking and bring concepts to life.
Pro Tip: Let ChatGPT do the heavy lifting. Then make sure you run your eye (and brain) over it. It’s known to Americanise spellings or misdate and isn’t 100% reliable. A human touch always adds authenticity, and essential if you want to appear authentic in your wine marketing!
Canva: your day-to-day design help
Canva is an easy-to-use wine brand design tool that helps you create attractive visuals, from tasting event invites to email headers etc in minutes even if you don’t have a professional in-house designer.
It’s great for quick jobs, last-minute event promotions, wine sales presentations and social posts that needs to look sharp and brand aligned. Still, nothing replaces the eye of a trained designer when it comes to strategy or bigger brand pieces, Canva just helps you bridge the gap.
Pro Tip: Set up your Brand Kit with your colours, fonts, and logo from the get-go. It’ll save you time and keep everything looking consistent. (And when you’re ready to level up? That’s where Purple Giraffe can come in.)
Lumen5: Transform Your Wine Stories into Engaging Videos
Lumen5 is a video marketing tool for wineries. It helps you turn blog posts, event announcements, or tasting notes into short, scroll-stopping video clips.
Just upload your text and let the platform do the work. It adds imagery, music, transitions, and more. It’s especially handy for repurposing existing content, like harvest blogs or winemaker Q&As, into bite-sized stories. You can also add your own footage or use stock video to ensure everything aligns with your brand’s voice.
Pro Tip: Start with your highest-performing blogs or social posts and turn them into quick videos to test what captures your audiences’ attention.
SEMrush: Powerful SEO Insights to Grow Your Wine Business
SEMrush is a powerful SEO tool that helps wineries build strong wine content marketing strategies by providing deep SEO insights from keyword tracking to site audits.
It is a fantastic tool for wineries serious about digital growth. That said, SEMrush can be a significant investment and may be better suited to wineries with larger budgets or those working with an agency. For smaller teams, consider free or more affordable alternatives like Ubersuggest and Google Trends to get started with basic wine business SEO strategies.
Pro Tip: Identify keywords that are tied to your varietals and region, and incorporate them organically across your pages to drive organic traffic over time.
Beautiful.ai: Turn Your Wine Story into a Standout Presentation
Whether you’re pitching to distributors, retail buyers, or tourism partners, your presentation needs the same care and craft as your wines. Beautiful.ai helps you create visually compelling decks without fussing over layouts and formatting.
Use it to build a master presentation that showcases your story, winemaking approach, vineyard philosophy, sustainability credentials and hero wines, then adapt it for each new pitch or opportunity.
Pro Tip: One strong, well-designed deck can go a long way. Tailor it to different audiences while keeping your messaging consistent and on-brand.
What About Cost?
Most of the tools mentioned here have free versions or trials, but full access usually comes with a price tag. Some, like SEMrush, are a bigger investment. Before diving in, ask yourself:
- Does this tool streamline your work or reduce external costs?
- Does it solve a pain point like writing, design, SEO, video, etc?
- Can you easily use it or get help from someone who can?
AI tools for wine businesses doesn’t have to be all-or-nothing. Even using one or two of these tools well can streamline your efforts and elevate your brand presence.
Bonus Tools Worth Exploring
If you’re curious to explore beyond the big five, here are a few more AI tools for wine businesses to keep on the radar:
- GPT Sommelier: Offers AI-powered wine recommendations based on grape variety, food pairing, or occasion – perfect for wine clubs or digital concierge experiences.
- Otter.ai: Allows you to record, transcribe, and revisit tastings or interviews with ease – great for blogs, recaps, and behind-the-scenes stories.
- Descript: Edit audio or video easily – with built-in transcription, speaker labels, and AI voice tools. It’s perfect for wineries exploring podcasts, educational content, or sharing behind-the-scenes moments.
You don’t need a big team or huge budget to tap into the benefits of AI marketing for wineries. Pick one tool that solves something specific for you, maybe it’s helping you write wine club emails faster, build a better SEO strategy, or finally launch that cellar door video.
Start small, stay strategic and always stay true to your story.
And if you’re unsure where to begin, the Purple Giraffe team is always here to help. Get in touch – we’ll guide you toward the right solution for your business.
