Is your business ready for the next evolution of search? Think about the last time you searched for something online. Did you scroll through multiple
Not long ago, polished content was the goal. Perfect lighting, scripted messaging and carefully curated visuals. While there is still a place for high-quality production,
Spotted: InDaily announcing Suba’s appointment to Purple Giraffe Our AI and Digital Solutions Consultant, Subarshan Thiyagarajah, has been featured in the latest edition of InDaily’s
Over the last couple of years, B2B marketing has leaned heavily into automation, funnels, AI-driven content and digital-first everything. Those tools still matter, but something
It’s not hard to see why content fatigue has set in across B2B marketing. Most organisations are producing more content than ever, yet many are
The way younger consumers discover and connect with wine is changing, making Gen Z wine marketing an increasingly important consideration for wineries as traditional approaches
For a long time, marketing reporting has leaned on the same familiar numbers. Likes, impressions, reach and views. They are easy to pull together and
B2B marketing has become complicated. More platforms, more tools, more data, more stakeholders. Somewhere along the way, complexity started to feel like progress. In our
Purple Giraffe is proud to share that our newest Marketing Consultant, Shreya Banerjee, has been featured in the latest issue of InDaily’s Corporate Ladder. The
When most businesses think about web page optimisation, they often stop at Search Engine Optimisation (SEO) basics, they might sprinkle a few keywords, update meta
Your website is often the first interaction someone has with your business. It sets the tone, shapes perception and creates confidence long before a conversation
Artificial Intelligence tools are transforming the way teams work, offering smarter, faster, and more integrated ways to handle daily tasks. Two prominent options for businesses
