The Alphabet Soup of Age Demographics
Jo Lydeamore
07/11/2018
Who are the Boomers, Gen X, Gen Y and Gen Z? It’s important to understand what makes your customers tick. What motivates them, how they
Who are the Boomers, Gen X, Gen Y and Gen Z? It’s important to understand what makes your customers tick. What motivates them, how they
Google Home & Amazon’s Alexa Home Assistants are becoming a household staple- How can you take advantage of the untapped consumer engagement of voice marketing?
Several reports today have revealed twitter founder Jack Dorsey last week expressed at a twitter event his dislike for the like feature and the potential
A website is often the first point of contact for new customers. It should showcase your product or service and inform, educate and engage your
Online stores are predicted to outperform bricks-and-mortar stores this holiday season according to a survey conducted by Neto. The survey also showed that retailers are
According to CMO, Friction is costing Australian businesses $29 billion a year. Consumers demand a level of convenience, speed and simplicity that didn’t exist a
With more and more content, especially on social media. It’s becoming increasingly important to cut through with an authentic voice and create a meaningful community
More engagement not only shows a positive response from customers, but boosts your content within the Facebook algorithm. Facebook live videos offer a way to
Did you know 60% of users (that’s 600 million people) seek out and discover new products on Instagram? Take advantage of the new Instagram Shopping
The holiday season can be stressful and busy – get organised now and put the fun back into the season like some of these great
We’re delighted that Lynda Schenk, founder of Purple Giraffe, has been announced as a Finalist in the Marketer of the Year category of the Australian
If you haven’t heard, the one of the latest tools on social is Instagram stories. Originally criticised for being a copy of Snapchat, the reality