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Social media is here to stay. As the newest and now most powerful consumer communication channel, how do we use it best to interact with

LinkedIn is an excellent tool designed for use with professionals and with the business world in mind. Although still a social media platform, which is

Branding is important. Having a strong brand differentiates one business from another and allows customers to quickly identify a business. More importantly, strong branding also

Have you just finished your marketing degree? Do you now find yourself sitting at a desk in an office with no idea how to turn

If you’re an advanced marketer or in web development, you’re probably familiar with Facebook’s Pixel web tracking technology. For most purposes, this service is sufficient.

We’re making our way through 2021, and have settled back into the office. For many, this means it’s time to get back into report writing.

Since the introduction of the internet, the way customers interact with businesses has changed drastically. No longer are we bound by opening hours and bricks

There is no denying that social distancing, as a result of the COVID-19 pandemic, has had an impact on consumer spending behaviour.  In general, consumers

Confused about the difference between an Instagram post and an Instagram story and what the benefits are of each? You’re not alone. Instagram stories are

In 2016 I wrote a blog titled “Outsource or die”, the content read as follows: “I know, dramatic heading but there is some truth in