Social media has transformed marketing, serving to increase its importance. Its use, and the resulting effect it has on all industries and the businesses that
Google plays an undeniably large role in the discovery of businesses and brands both locally and globally. It’s therefore crucial to ensure your Google Business
Mind maps are a creative marketing process used to visually organise an idea, a subject, a business – just about anything. They provide a picture,
Why this is important to your tribe of customers. Just the other day I was driving to a meeting and had a small window of
Welcome back to our blog series on developing and implementing an effective social media strategy. Last week we established the importance of an active and
Developing an effective social media strategy – and then correctly implementing it – is crucial to achieving the goals and objectives of your business. Social
Can you combine a flexible working schedule that doesn’t stop when you are on a holiday? Having flexibility in your work life is priceless and
Can you think of a time you were out and had a hospitality experience that was unique and memorable? I am not just talking about
Search Engine Optimisation (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is
Large marketing agencies have, for years, dominated the media and advertising spaces. However, businesses are increasingly relying upon a friendlier and more adaptive alternative –
Recently Purple Giraffe undertook the following poll on LinkedIn asking the question “what grabs your attention most on social media?” The results of the poll
Academically, pricing is the amount of money charged for a product or service or the sum of the value that consumers exchange for the benefit
