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Once your podcast is finalised, it’s time to promote it! With over 30 million podcast episodes out there, it’s important to do anything and everything

Every podcaster makes a mistake at some point in their podcasting journey. Whether it’s an editing mishap or forgetting to give listeners a call to

The wine industry as a whole has been slow to adopt internet-based technologies and social media platforms. However, in a ever increasingly competitive industry, and

In this blog, we guide you through our top eight success factors when it comes to creating a podcast. Having a focused topic It’s easy

Podcasting is a unique marketing tool because it gives your business a competitive edge in today’s growing technological world. Podcasts last a lifetime: If full

Purple Giraffe were recently asked by Channel Nine to discuss our thoughts on the new development on Instagram – the testing of the removal of

In this day and age of content marketing, it’s important to have fresh insights and new content available to read on your digital platforms and

Like many small to medium sized businesses, you’re busy everyday getting your hands dirty and doing the do. Having your own business is rewarding and

So much time, effort, money and emphasis is placed on driving traffic to your website. However, the scary thing is that if they don’t like

When people talk about perspective and personal branding, one phrase often comes up — “Are you a glass half full or glass half empty person?”