In a world where viral videos and trending posts dominate social feeds, it’s easy to assume that “going viral” is the ultimate measure of social
Golden arches. Red and yellow. Crunchy fries. That’s all it takes for your mind to jump straight to McDonald’s. This is the power of consistency
In today’s fast-paced, cost-conscious environment, businesses are rethinking how they resource marketing. Two popular approaches are outsourced marketing services and fractional marketing leadership, which is
We live in an age where everything is online, from social media ads to email newsletters and search engine optimisation. Although, despite the dominance of
In today’s digital world, simply showing up on social media isn’t enough. With endless content competing for attention, businesses need to be strategic and intentional
Many businesses begin their branding journey with a logo. It’s often the first thing people see and the first thing we think we need. Although
Let’s face it, great wine is just the start. Today, wine tourism marketing is about something far richer: the feeling of connection, the golden-hour glow
At Purple Giraffe, we believe that great marketing starts with great people and caring for those people means recognising that mental health is just as
As of 10 July, 2025, Instagram is making a significant shift that will reshape how brands and creators engage with their audiences online. For the
Leveraging the right people to promote your brand can make a significant impact in a business’s marketing efforts. Whether you’re a tourism and hospitality business,
Wine marketing thrives on heritage, craft, and compelling storytelling, but in today’s fast-moving digital marketing landscape, even the most artisanal brands need to keep pace
Earlier this month, we quietly said goodbye to one of the most iconic names in modern communication, Skype. After more than two decades of “Skyping,”
