Understanding the best ways to optimise your marketing strategy is vital across all industries, including the beauty industry. Whether you are at the inception of
Love them or hate them, hashtags are still one of the most successful ways to get more eyes and engagement on your Instagram posts –
Artificial Intelligence (AI) is coming in, and it’s coming in hot. Did you know that nearly two-thirds of Australian households (6.3 million) have at least
Last week, our Head Giraffe, Lynda, General Manager, Kelly, and Marketing Consultant, Holly, ventured to the heart of Australia’s mining community, Kalgoorlie, to attend the
We know what you’re thinking, ‘another AI chatbot, really?’ and yes, artificial intelligence (AI) is all the rage in 2023. Midjourney, the new kid on
The beverage industry is becoming increasingly saturated with new brands, and competition is fierce. Consumers are presented with an abundance of choices, and it can
Whether your venture is a startup or an established business in a competitive market, the key to effective marketing lies in evidence-based decision making (EBDM).
Interns, Gather Round! Today – 27 July – is our day, National Intern Day! WayUp created National Intern Day to dedicate a day to recognise,
At Purple Giraffe, we are passionate about harnessing the power of AI technologies to enhance our work processes. As part of our continuous exploration, we
By now, you’ve probably heard of Threads, Mark Zuckerberg’s latest contribution to the social media realm. Coming hot on the heels of Instagram’s soaring popularity,
Australia has been enraptured by an extraordinary pop-cultural sensation – the exciting impending arrival of the global icon, Taylor Swift, also known as ‘TayTay’. The
The impact of Artificial technologies in the dynamic field of marketing is continuously growing. OpenAI’s language model, ChatGPT, stands out as a leading player in
