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How many people do you know don’t have Facebook, Twitter, LinkedIn or Instagram? I would highly doubt that you could think of 10 names right

In today’s modern society, we are continuously moving towards a digital world. More and more of our everyday interactions take place online. The internet has

The question isn’t: Why would I outsource marketing?…it should be: Why wouldn’t I outsource marketing? The benefits of outsourcing your marketing are: Reaching your goals

If I asked you to think of your favourite five brands right now, fifteen would probably pop into your head before you narrowed it down

Know – and love – your stuff Great knowledge and passion for your subject will shine through your copy. You need to know absolutely everything

It’s not always easy, in our complex and busy modern lives, to find the time to pause and reflect on where we’re heading, and why

Have you ever wondered what a marketing plan is? Does all the talk of marketing planning sometimes sound like double Dutch? The truth is, a

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals. Have you ever reached the end of the financial year and

Most people have stories of when they’ve received bad service: the snooty waiter, the dismissive doctor… and one bad experience can make you want to

Having recently returned from ProWein in Dusseldorf, Germany; arguably the largest wine trade show in the world with over 5000 exhibitors from 50 countries I

If I had a dollar for every person who told me they selected a wine because they “liked the label” I would be a very

There are a number of benefits for developing a business plan. Here are eight benefits of a business plan are: You will stay on track –