Respectful use of data is increasingly important, especially in light of incidents such at the Facebook/Cambridge Analytica scenario. And achieving cut-through in a clutter and
Linked In is an invaluable tool for business to business marketing to access target audiences and grow brand awareness and leads. So, who doesn’t want
Influencer marketing is the talk of the town right now, but what is it all about? Learn in Marketing Magazine how Social Soup’s Sunbite’s campaign
Good content marketing should focus on what audiences want to see and what they want to engage with. It should be entertaining – not just
“One poor presentation can cost you clients, customers and sometimes, even, careers. But we usually fail to consider this when we’re rushing to do a
In April Magic Kingdom’s Tomorrowland #DisneyWall trend exploded on social media. It wasn’t just ANY wall – it is a #purplewall. But, of course!!! And
Netflix has unveiled its new font known as Netflix Sans, which according to its brand design lead Noah Nathan, is intended to serve “both display and
Templates, blueprints, and other tools promise clarity and simplicity, but, plans can sail off the rails in a hurry when the process doesn’t begin with
New research from IAB Australia shows that media agencies are regularly buying podcast advertising almost three times more than a year ago (5% to 14%).
Social media tracking and web monitoring firm Mention analysed over 115 million Instagram posts and found that the common assumption that hashtags lead to increases in engagement
The privacy issue that Facebook has been accused of recently with Cambridge Analytica has been on the tip of our tongues at Purple Giraffe HQ this week. In case
Marketing Magazine reports that the IAB’s ‘Digital Landscape’ found that over 17 million Australians over the age of 18 went online in February. The majority
