Connecting in the West: Crafting Effective Marketing Campaigns in Perth and surrounding regions

Purple Giraffe has recently ventured out to Western Australia, providing powerful marketing tactics to local businesses. Our extensive understanding of how to harness strategies that are tailored to Perth and surrounding regions will increase marketing effectiveness. The state’s economy is heavily centred around the mining industry, with Western Australia ranked as the top region in the world for mining investment. The 5 tips listed below, offer insight on how to advance your marketing approaches in Western Australia.  Targeted marketing is imperative to driving business growth. Therefore, ensuring appropriate use of these strategies is what will set your business apart.

5 Tips for Successful Marketing in Perth and Surrounding Regions:

Localised Content Marketing

Create content that speaks directly to a Western Australian audience. This may involve featuring local landmarks, events, or using Perth-specific language (e.g. Margaret River, Great Southern or Frankland River wine speak), and cultural references in your marketing materials. Tailoring your content to resonate with the local community will help build a stronger connection with your target audience.

Utilise Social Media Geotargeting

Leverage social media platforms such as Facebook and Instagram to target users within your region. Geotargeting features should be utilised to ensure your ads and posts are reaching consumers. This strategy will help increase the relevance and effectiveness of your marketing approach by focusing on the local Western Australia market.

Optimise for Local SEO

Ensure your website is optimised for local search engine optimisation (SEO). This involves incorporation of relevant keywords with local intent. Another factor is optimisation of your Google Business Profile listing (formerly known as Google My Business), through providing accurate and up-to-date information (i.e. business location and operating hours). Posting on the page, updating images regularly and displaying reviews will also be crucial for SEO. These tactics will help improve your visibility in local search results and create ease for Western Australian residents to find your business online.

Get Involved in Local Events and Sponsorships

Increasing your presence in local events, festivals, and community gatherings in Perth or your local region will enhance brand recognition. Sponsorship or participation in these events will help raise awareness of your brand among local residents and businesses. It also provides an opportunity for face-to-face interaction with potential customers and allows you to build relationships within the community.

Monitoring Competitor Strategies

Identifying marketing approaches of competitors in the greater Perth region will unveil areas where you can differentiate yourself or uncover new opportunities to capitalise upon. This could entail investigating their advertising campaigns, social media presence, content marketing efforts, pricing strategies, and overall brand positioning.

Final Thoughts

It is crucial to acknowledge that marketing for Western Australia necessitates a customised strategy, which takes into account the distinctive features of the regional market. This includes catering to local tastes and customs, geotargeting on social media, and optimising your business website for local SEO.  Becoming involved in local events and sponsorships, and monitoring competitor strategies. Employing these tactics will undoubtedly increase the effectiveness of your marketing strategies in Perth and surrounding regions, in turn driving business growth.


Share article

Picture of Sarah Ielasi

Sarah Ielasi

Sarah is currently in her final year of studying a Bachelor of Business, majoring in Marketing, at University of South Australia. Passionate about marketing, Sarah is delighted to be undertaking an internship at the Tower to gain industry experience and develop her skills. With a passion for creativity, she is eager to expand her creative marketing skills before entering the workforce.

You may also enjoy these articles:

Call us

South Australia:

Western Australia: