We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements of wage increases and Australia’s cost of living increasing by seven per cent. Small-and-medium-sized businesses have felt the effects with most struggling to compete against larger businesses.
To take the burden off your already compressed budget, our Head Giraffe, Lynda Schenk, shares some tips on how to create a winning social media strategy in her recent article published on Inside Small Business. This article has also featured on the Inside Small Business news brief.
Developing and implementing an effective (and budget-conscious) social media strategy can help you connect with target audiences, build a firm brand presence, and ultimately offer online validation for your target market.
So where do you start?
View the full article here.
Keep up to date with Purple Giraffe on our News Page.
