Creating a winning social media strategy on a small budget

Social media strategy

We’re halfway through the year and 2023 has proven to be a financially challenging year for all, with inflation, 12 consecutive interest rate rises, announcements of wage increases and Australia’s cost of living increasing by seven per cent. Small-and-medium-sized businesses have felt the effects with most struggling to compete against larger businesses.

To take the burden off your already compressed budget, our Head Giraffe, Lynda Schenk, shares some tips on how to create a winning social media strategy in her recent article published on Inside Small Business. This article has also featured on the Inside Small Business news brief.

Developing and implementing an effective (and budget-conscious) social media strategy can help you connect with target audiences, build a firm brand presence, and ultimately offer online validation for your target market.

So where do you start?

View the full article here.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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