Finish the financial year with a bang! EOFY marketing strategy planning to boost your sales

Lynda Schenk
15 June, 2023

Preparing your business’s marketing strategy for the end of the 2022/2023 financial year provides an excellent opportunity to increase figures for financial reporting and clear stock before 1 July. Incorporating the top-performing social media and digital marketing trends into your EOFY marketing strategy as well as using traditional marketing techniques, will optimise the success of all campaigns.

To help amplify your end-of-financial-year marketing activities, our Head Giraffe, Lynda Schenk, shares recommendations in her recent article published on Inside Small Business. This article has also featured on the Inside Small Business news brief.

View the full article here.

Keep up to date with Purple Giraffe on our News Page.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.