How remote work is influencing consumer behaviour

Mum sitting at desk working on laptop with child hugging from behind, remote work

Our Head Giraffe, Lynda Schenk, discusses how remote work is influencing consumer behaviour. This article has been published on The Business Conversation. 

As the global pandemic abates, the remote-only or hybrid model of work will continue to rise with a large portion of the workforce planning to permanently work remotely at least part of the time.

Australian Bureau of Statistics data shows more than 40 percent of employed people are now working from home. At the same time, the spend for online retail shopping in Australia has soared to around $3.5 billion per month, from $1.6 billion per month pre-pandemic.

The hybrid and remote workforce have changed their shopping behaviours and businesses must be ready to adapt to their ever-evolving behaviours and needs as a result.

View the full article discussing how remote work has changed consumer behaviour and what your business should do to capture its growth opportunities on The Business Conversation. 

Keep up to date with Purple Giraffe on our News Page. 

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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