Our Head Giraffe, Lynda Schenk, recently had this article published on Smart Company.
Maintaining an organic social media presence is important for all SMEs wanting to establish their brand. But it also comes with limitations.
For example, traffic can take days to build around platform algorithms, meaning if you’re running a time-sensitive campaign, it can cost you important factors like visibility and leads. Even then, content shared organically across major social platforms, is often only seen by approximately 5.5% of your following.
As a result, increasing your reach, building your audience, and maintaining a return on investment (ROI) for your time can be slow going.
That’s where paid (‘sponsored’) social media campaigns come in and help to enhance your social media strategy.
The key benefits of paid social media advertising are:
2. Customisabilty to suit your business objectives
3. Easily target key audiences
4. You can be ‘Always On’ social media
Effective ads emulate organic social media posts, and the penetration of paid social media means these reach audiences in the moment they most want to see your brand or product.
As a result, with even a modest budget, paid social media advertising can launch your content far beyond its current reach and engagement.
Continue reading about how to get the most out of paid social media advertising here.
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