How to leverage holidays and awareness days in digital media marketing

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Our Head Giraffe, Lynda Schenk, recently had this article published on Inside Small Business.

There are endless #World, #International and #National holidays and awareness days, weeks and months, which all present great digital marketing opportunities for businesses in any industry.

Taking advantage of these milestone dates can lead to increased customer interaction, lead generation and brand awareness. The great thing is you don’t have to take chunks of your profits to dedicate towards celebrating these days. Small changes in your marketing can make an impact.

You can read the full article on how to leverage holidays and awareness days here.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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