How to retain budget-conscious consumers as the cost of living rises

Lynda Schenk
2 November, 2022

Our Head Giraffe, Lynda Schenk, discusses how to retain budget-conscious consumers as the cost of living rises. This article has been published on Smart Company.

As the cost of living continues to spiral upwards, 63% of Australian consumers are adapting their behaviours to make ends meet, with many prepared to switch to cheaper brands, reduce their spending on non-essentials, drive less and turn off heating and cooling systems to save money.

The increased reluctance to spend is also affecting businesses. To survive, businesses must evolve and market themselves in a way that aligns with current consumer sentiment.

View the full article discussing how to retain budget-conscious consumers as the cost of living rises on Smart Company.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.