Our Head Giraffe, Lynda Schenk, discusses how to retain budget-conscious consumers as the cost of living rises. This article has been published on Smart Company.
As the cost of living continues to spiral upwards, 63% of Australian consumers are adapting their behaviours to make ends meet, with many prepared to switch to cheaper brands, reduce their spending on non-essentials, drive less and turn off heating and cooling systems to save money.
The increased reluctance to spend is also affecting businesses. To survive, businesses must evolve and market themselves in a way that aligns with current consumer sentiment.
View the full article discussing how to retain budget-conscious consumers as the cost of living rises on Smart Company.
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