The Importance of a Glass When Wine Tasting

Three wine glasses, each swirling with wine against a white background

You’ve probably wondered what all the fuss is about when it comes to the importance of glass when wine tasting. I mean let’s face it, you can drink wine out of anything right?

Well if your wine is cheap and you only want to drink it for “salutary” reasons, then by all means, use any glass you can find. However, if you are looking for the best wine tasting experience, the shape of the glass can enhance your experience. So if you are wanting to maximise your experience in wine tasting next time you are sharing that “special bottle” then a glass is important.

To some, drinking wine is like listening to music or eating a delicacy. It is an event to be savored and totally appreciated.

You need to keep in mind that there are certain glasses that work best for particular wines. Now you might be wondering why there are so many different shapes of glass for wine in the market. The short answer is that because there are many different styles and types of wine today. If you want to make its taste better, you need to choose a perfect glass that highlights your favorite wine style.

The Right Glass for the Right Wine Styles

A lot of wine tasters know that the right glass is crucial for the maximum enjoyment of wine tasting. The truth is, experts reveal that the design of a wine glass can influence how a wine tastes. Scientific studies even demonstrate how the shape of a glass can affect the aroma of a wine. Whatever is your wine favorite, you can certainly find the right type and shape of glass that will enhance your overall wine tasting experience.

For White Wines

White wines are often served in a smaller bowled glass. This type of glass can help:

  • Maintain cool temperature
  • Preserve floral aroma
  • Deliver better aroma even at a cooler temperature because of proximity to nose

For Red Wines

Red wines, on the other hand are often taller, served in a larger bowled glass, offering a wider mouth. This type of glass can help with:

  • It provides more aroma compounds
  • The wider opening of the glass can make the taste of wine smoother
  • Larger glass format to support a generous swirl
  • Its larger surface area allows the ethanol to evaporate

Choosing larger bowled glasses for red wines has a lot to do with alleviating the spiciness or the bitterness of tannin to provide a smoother tasting.

Although the taste of wine is a subjective experience, some researches have revealed that selecting the right shape and size glass for the right wine maximises the wine tasting experience.  Why not give it a try for yourself and let us know your findings.

Cheers!

Share article

Picture of Lynda Schenk

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.

You may also enjoy these articles:

Call us

South Australia:

Western Australia: