InDaily Corporate Ladder Article: Lynda Appointed National Chair of WCA

Lynda Schenk
3 February, 2025

We are thrilled to share that Purple Giraffe’s founder, Lynda Schenk, has been appointed as the National Chair of Wine Communicators Australia Inc. (WCA).

With 25 years of experience in the Australian wine sector, Lynda has been an integral part of WCA’s board for over eight years, serving in various leadership roles, including Co-Deputy Chair, Awards Judge, and Executive Officer.

As a national not-for-profit organisation, WCA is dedicated to connecting and advancing professionals working with wine, and we have no doubt that Lynda’s leadership will bring continued innovation and collaboration to the industry!

To read the full InDaily article, click the button below.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.