Like no more – twitter rumoured to be exploring removing the like feature.

Several reports today have revealed twitter founder Jack Dorsey last week expressed at a twitter event his dislike for the like feature and the potential of its removal from the platform.

‘Liking’ has become a prominent feature of social media platforms ever since Facebook started the trend. Facebook has now embraced a more holistic approach with a range of ‘reactions’ (like, love, haha, wow, sad, angry). Is this a sign of what could be to come for other platforms like twitter?

This certainly has the potential to ignite a wider range of emotion on the platform as well as encourage the quality of debate and discussion. Just as Facebook’s reactions have added another consideration for businesses social media management, it is likely this development will too – so stay tuned!


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