Marketing Plan written by Consultants

Lynda Schenk
21 April, 2015

Purple Giraffe can write a marketing plan for your business so that you can accomplish your business goals.

Have you ever reached the end of the financial year and can’t work out why you haven’t reached your goals? Or worse, have you ever written a Marketing Plan which then just sits in the filing cabinet, never to be referred to again?

I certainly have. When I was working in industry, on more than one occasion when a consultant was brought in to support our Marketing efforts, far too often the report would be written by the consultant, they would present what they said in the document, they send in a bill and then they would never be seen again. What a waste of time and money!

When I decided to become a Marketing Consultant, I determined very early on in the piece that I didn’t ever want to be one of “those” Consultants. It’s not in my nature to be like that anyway; I get too committed to things and need to see them through to the end.

So, how would you like a Marketing Plan that is a living document, has achievable actions and is time and person bound?

Here at Purple Giraffe our Marketing Plans are not a means to write a book; they are succinct, without waffle, they are to the point and they are action bound. We aim to create a solid plan that will help guide you throughout the year and we will work with you during the year to ensure the outcomes are reached.

So if you are looking for help to write your business marketing plan and want a partner to help you through the process as well as keep you on track throughout the year…….just call me.

Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.