Marketing strategies for Black Friday and Cyber Monday

Black Friday and Cyber Monday

As the holiday season approaches, there is one thing all businesses are gearing up for and that’s Black Friday and Cyber Monday sales! Although it may seem a while away, it is integral for your business to get a head start and beat the crowd of competitors in the lead up to the busy sale period.

What is Black Friday and Cyber Monday?

A quick rundown, Black Friday is held on the last Friday of November (the day after US Thanksgiving), and sales are available in-store and online. Cyber Monday, on the other hand, is online only based sales. Today, customers are spoiled with four-day discounts, with Black Friday sales following into the weekend and finishing with Cyber Monday.

Black Friday and Cyber Monday’s popularity is growing quickly in Australia. According to NAB, from their transaction data, Australians spent more than an estimated $7.1 billion in 2022 across the four-day Black Friday and Cyber Monday shopping event.

The Black Friday weekend is coming up on the 24th of November this year (and yes we are already counting down the days). Competition will be hotter than ever, so it is important for your business to get the most out of this shopping event with a Black Friday and Cyber Monday marketing strategy.

To help your business stand out from your competition during this shopping frenzy, we have compiled a list of marketing strategies that will drive results!

Launch your Black Friday and Cyber Monday Campaigns Early

Keep your campaign from getting lost in the rush. Be sure to start your marketing early; we recommend preparing as early as October.

Use this opportunity to share previews and teasers on your social media or email newsletters. Entice your audience to buy with you early by offering early access deals or running early-bird Black Friday offers.


Incorporate Social Media Commerce

Consumers are now purchasing and learning about products and brands via social media platforms. In 2021, 68% of consumers made at least one purchase directly from social media – so why not include social media commerce in your Black Friday marketing?

It is simple to set up by connecting your online store with your social media platforms. You can also run social media exclusive deals, like Buy-1-Get-1-Free deals.

Social media commerce will not only generate more revenue online, but will also help your business gain new followers and build brand awareness.


Share Black Friday & Cyber Monday Sneak Peeks

Black Friday and Cyber Monday marketing is incredibly competitive, so don’t hesitate to share a sneak peek of your upcoming deals and special offers. Let your customers know what they can expect during the sale event. This is a clever way to excite your customers about a good sale and keep your brand on top of mind for when it comes to the big day!


Leverage Email Marketing

When it comes to Black Friday and Cyber Monday marketing, your email list is one of your most important tools! Customers start searching for deals and exclusive offers as early as possible and by developing an effective mailing schedule you can target them when they need it most. Begin with a Pre-Black Friday campaign. Start this as early as September by sharing teasers and sneak peeks of the upcoming offers.

The sale doesn’t stop with Black Friday; utilise the weekend to send out last-chance deals and prepare your customers for Cyber Monday for more fantastic deals.


Create Urgency and FOMO

Compel your customers to buy now! There are many ways to entice customers to act quickly, including:

  • Flash sales that are only available for a few hours or just one day
  • Showing when an item is low in stock
  • Using time-sensitive language like, “last chance”, “today only”, or “now”


Promote Black Friday deals on Social Media

This one is a no-brainer! We all know the power of social media, so use it to promote your Black Friday and Cyber Monday sneak peeks and promotions with paid and organic content. Don’t forget to add #BlackFriday #CyberMonday to broaden your reach.


Use SMS Marketing

SMS marketing is a fast way to reach potential and current customers directly on their phones. SMS Marketing can make a massive difference in your Black Friday marketing campaigns. This is because SMS campaigns have a high open rate and near-instant opening times with most texts being read within three minutes of delivery.

Leverage SMS marketing to remind customers about your Black Friday promotions and share discount codes.


Personalise your Marketing Campaigns

Everyone loves to feel special. Therefore, add a touch of personalisation to your Black Friday marketing campaigns. It is an easy way to engage with your customers, boost your open rates and help your campaign stand out. Grab your subscriber’s attention by putting their name in your Black Friday email subject lines.


Run Last Chance or Extended Black Friday Deals

Your sale doesn’t have to end after Cyber Monday – don’t forget to appeal to the latecomers in your Black Friday marketing campaigns.

Create a sense of urgency with last-chance discounts and delight your customers with extended Black Friday/Cyber Monday sales. Utilise all your marketing channels to reach all the latecomers.


Black Friday and Cyber Monday’s popularity will continue to grow, and it is important to be prepared! By following our Black Friday marketing strategies, your business can stand out amongst competition.

If you need any assistance in implementing and executing these marketing strategies successfully, our team of marketing experts are ready to help! Chat to us today.

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Picture of Tanya Pollifrone

Tanya Pollifrone

Tanya is an enthusiastic and dynamic Marketing and Communications professional, who’s creativity shines through working with clients to achieve their goals. She has gained a wide range of marketing experience across the Hospitality and Tourism industry, after graduating with a Bachelor of Marketing and Communication degree in 2015 from the University of South Australia. Tanya enjoys the variety of challenges that marketing brings with particular interests in content creation and digital marketing. With a passion for helping others, and skills in social media and event management. When she is not in the office, Tanya enjoys baking, travelling, catching up with family and friends, spending time at her local beach and visiting Adelaide’s festival events.

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