Do you craft amazing wine? Have a great location with a breathtaking cellar door and winery?
That’s great if you do! However, you will not reach your true sales and engagement potential if your intended audience don’t hear about it. In the modern-day wine industry marketing and brand, can be as crucial as the product itself.
To flourish and make a mark in this competitive market, wineries need to have a sound marketing strategy that is sustainable given budget and staffing limitations. Often due to the size of many wineries, these tasks are generally overlooked. This is usually blamed on their daunting nature and time constraints from managing all other day-to-day tasks attached to running a small/medium business. That’s where outsource marketing comes to save the day! Let’s go through some of the many advantages of outsourcing your marketing in the modern-day wine industry.
Expertise and Specialisation
Wineries excel in the art of making wine and creating memorable cellar-door experiences and customer interactions. However, wineries may not always possess the level of expertise required for a comprehensive marketing approach. Due to the size and budget of many wineries, it may be hard to have staff with expertise in a multitude of marketing disciplines. By outsourcing your marketing, you can rest assured knowing you have a team of professionals, each with a specialised skill set, working together to enhance your brand.
Some key areas of specialisation include:
- Public Relations and Communications.
- Graphic Design.
- Research – Survey Development and Execution.
- Social Media.
- Advertising Management.
- Copy Writing.
- Event Management.
- Digital Marketing.
- Marketing Plans and Strategy.
- Sponsorship Development and Evaluation.
Hiring and maintaining in-house marketing staff can be a costly undertaking for wineries, especially for small to medium-sized operations. Outsourcing your marketing allows you to access professional services without incurring the overhead costs associated with maintaining a full-time marketing team. This cost-effectiveness is vital for wineries as it allows you to allocate resources efficiently within your budget and invest in other essential aspects of your business.
Tips for engaging in outsourced marketing:
- Determine the areas you require assistance with (eg. advertising management, digital marketing & social media).
- Set a budget.
- Conduct interviews with marketing consultancies to explain the specific outsourcing assistance you’ve identified.
- Set clear goals and timelines.
- Involve internal employees in the process.
- Maintain open and effective communication.
Scalability and Flexibility
As we all know the wine industry is subject to seasonal variations and market trends. Marketing needs may fluctuate based on the time of the year, new product launches/vintages, or events. Outsourcing your marketing allows you to scale your marketing efforts up or down according to your changing needs, providing a level of flexibility and productivity that is hard to achieve with an in-house team. The flexibility also lies in the ability to assign as many or as few of your marketing activities at any time, the choice is yours.
Access to Advanced Tools and Technologies
Marketing consultancies invest time and resources into becoming experts in all current marketing software and technologies. These consultancies continually strive to optimise marketing activities by staying well-informed about all developments in the ever-evolving digital landscape. By outsourcing your marketing, you can leverage these cutting-edge resources without the need for significant financial or time investments yourself.
Broader Industry Knowledge and Insights
Marketing consultancies frequently collaborate with a diverse range of clients across various industries, providing them with valuable insights and knowledge about market trends, consumer preferences, and effective marketing strategies. By partnering with a consultancy, your winery can tap into this reservoir of experience and information to adapt your marketing efforts to align with the much broader industry landscape and direction.
Enhanced Branding and Exposure
Official brand guidelines are crucial for wineries to establish a distinct identity in the market. Marketing consultancies possess the expertise to develop comprehensive branding strategies and documentation that resonate with the target audience while adhering to guidelines. Wineries thrive from enhanced branding and storytelling efforts to promote their products and experiences. Moreover, clear and consistent messaging leads to a more structurally sound brand image and strategic direction.
Mentoring and Training Your Staff
Through collaboration with a consultancy, you are also investing in mentoring and training you and your current staff. By investing in guidance and support, you empower your existing team to enhance their skills and comprehension of marketing tasks. We take great pleasure in working and guiding your team to help foster a culture of continuous learning and development, ensuring your staff remain agile and well-equipped to adapt to the ever-evolving landscape of marketing. We also believe in the importance of working together and keeping all parties on the same page with a clear vision.
In a highly competitive market like the wine industry, a comprehensive and effective marketing strategy is vital for success. By outsourcing your marketing your winery will have access to specialised expertise, remain cost-effective, and focussed on your core competency of producing exceptional wines. It provides scalability, flexibility, access to advanced software, and broader industry knowledge, all of which are essential for thriving in the modern wine market.
By outsourcing your marketing now, your winery can elevate its brand, increase its market share, and ultimately achieve sustainable growth and success. If you would like to talk about what outsourced marketing might look like for your wine business, contact us today.
To find out more about the expertise of our staff read more about Our Team here.