The No. 1 Reason Why Marketing Plans Crash and Burn

Templates, blueprints, and other tools promise clarity and simplicity, but, plans can sail off the rails in a hurry when the process doesn’t begin with the right task. Are you making this key mistake? Out of all the challenges a marketing plan presents, perhaps the single most critical is………

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Jake Billich

The youngest member of the Purple Giraffe tower, Jake has a passion for marketing and business. When studying Year 11, Jake was the only student accepted into a Year 12 business course, which he then continued in an advanced mode in his final year at school and finished with exemplary grades. Upon finishing school he appliced and was accepted into a Bachelor of Business (Advanced Leadership) Degree at Flinders University where he is undertaking his first year of undergraduate study.

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