Omnichannel marketing and visual merchandising: leveraging a seamless customer experience


In the fast-paced digital landscape where customer expectations are constantly evolving, small businesses face an ever-growing challenge. One significant part of the solution lies in incorporating effective omnichannel marketing and visual merchandising strategies. These strategies are crucial not only for driving customer interest and escalating sales but also play a critical role in establishing a seamless customer experience. In the current marketplace, this harmonious experience is no longer an advantage but a necessity for business survival and success.

To help create a seamless customer experience, our Head Giraffe, Lynda Schenk shares practical tips on omnichannel marketing and visual merchandising for small businesses in her recent article published by Inside Small Business. This article has also featured on the Inside Small Business news brief.

View the full article here. 

Keep up to date with Purple Giraffe on our News Page.

Share article

Picture of Lynda Schenk

Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

You may also enjoy these articles:

Call us

South Australia:

Western Australia: