Purple Giraffe teams with Australian Grape & Wine for a wine marketing workshop

The market is showing rapid growth in the direct to consumer (DTC) sales channel space for small wine businesses producing under 5000 cases per year. This is evidenced in the Cellar Door and Direct-To-Consumer (DTC) survey report released by Wine Australia this week, and guest speakers at the Wine Depot Impact Conference in September.

In response to this trend Purple Giraffe and Australian Grape and Wine Inc (Australian Grape & Wine) have teamed up to deliver a workshop designed specifically for wine businesses to help them structure their sales and marketing activities to achieve the best results they can and make the most of this opportunity.

Lynda Schenk, Founder and Director of Purple Giraffe said, ‘I am excited to be a part of providing this practical know-how to small wineries who each have exceptional skills and exciting products to offer the Australian wine public, and who can immediately benefit from this advice to ensure their businesses achieve short, medium and long term success.”

The workshop is heading to Griffith on Monday 21 October 2019, and is supported by the Riverina Winemakers Association.

Ali Laslett, Manager Brand Strategy and Development at Australian Grape & Wine said ‘DTC is a crucial sales channel for the small winemaker segment.  But even though wine businesses know this, not all know how to set up their business model to capitalize on DTC.  This workshop will help them do just that’.

‘Partnering with Purple Giraffe was a perfect fit for us, as not only does Lynda have over 20 years hands-on experience in sales and marketing in wine businesses, she can also offer on-going support to the participants through Purple Giraffe’.

Delivered under the WineSkills training program, the One-Page Marketing Plan takes the participants right back to the basics of their brand, products and goals, and works through how to build this back up into a practical and ready to use sales and marketing plan, tailored specifically for their business.

‘Australian Grape & Wine’s mission is to create an environment where grape and wine businesses can prosper, be profitable and sustainable. The WineSkills: One-Page Marketing Plan is designed to help achieve this in a practical and affordable way’, said Ms Laslett.

‘A single producer trying to organise a consultant could cost thousands of dollars, but by partnering with Purple Giraffe, and delivering the same content in a workshop format, we have significantly reduced this cost for the producer’.

More information of to register for the WineSkills: One-Page Marketing Plan and registration details for the Griffith Workshop:

  • Date: Monday 21 October 2019
  • Time: 12.30 – 5pm, followed by drinks hosted by Riverina Winemakers Association
  • Venue: Quest Griffith (afternoon tea provided)
  • Cost: Australian Grape & Wine Members – Free; Non-Australian Grape & Wine Members – $275 Inc GST

Register Here for WineSkills: One-Page Marketing Plan

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Margot Stolle

Margot Stolle is a marketing professional with over 15 years experience within several different industries including: sports and events sponsorship; business and financial planning; and fashion. She also owns and manages her own brand of children's sleepwear which is e-retailed and has experience in designing and editing websites and managing social media platforms.

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