Should you consider a subscription business model?

Why your business should consider a subscription business model, subscription graphic with computer and billboard and people.

Our Head Giraffe, Lynda Schenk, discusses why your business should consider a subscription business model. This article has been published on Inside Small Business.

From coffee to your local library, there is a chance you are using a subscription product or service multiple times a day.

A subscription model is when a business charges a recurring fee for it’s goods and services. The recurring charges may occur on an annual, quarterly or monthly basis.

Studies show 15 percent of online shoppers have subscribed to an eCommerce service over the past year, whilst 46 percent of consumers subscribed to a digital streaming service.

So, what makes the subscription business model so popular for customers and businesses? For customers, it’s the convenience and personalisation offered, whilst for businesses it’s the predictability and sustainability.

Head over to Inside Small Business for the full article discussing why your business should consider a subscription business model.

Keep up to date with Purple Giraffe on our News Page.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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