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Home
About
Our story
Our team
Testimonials
Memberships & associations
Case studies
Services
Outsource marketing
Digital media management
Franchise marketing
Medical services marketing
Our services
Strategic planning
Social media marketing
Tourism marketing
Wine marketing
Resources
Content calendar
Marketing health check
Image guidelines
Digital image optimisation
One page marketing plan template
Social media strategic map
Target market template
News
Blog
Contact
Home
About
Our story
Our team
Testimonials
Memberships & associations
Case studies
Services
Outsource marketing
Digital media management
Franchise marketing
Medical services marketing
Our services
Strategic planning
Social media marketing
Tourism marketing
Wine marketing
Resources
Content calendar
Marketing health check
Image guidelines
Digital image optimisation
One page marketing plan template
Social media strategic map
Target market template
News
Blog
Contact
08 8425 2970
Enquire now
Digital and social media strategy – Marketing Health Check
Digital and social media strategy - marketing health assessment
Marketing Health Check - STRATEGY PAGE
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1
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7
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Welcome! This section assists us in learning more about your digital and social media strategy, so your Health Check can provide the most relevant and useful suggestions for your business.
Define your business
What industry are you in?
Do you provide a service, or make / manufacture goods / items?
Service
Goods / items
What is this service?
What are these goods / items?
How long have you been trading?
How many staff do you have?
Briefly describe your business
Have you clearly defined what it is that you are offering to the market?
- Select an option -
Yes
No
Do you have a mission statement?
- Select an option -
Yes
No
Do you have a value proposition?
- Select an option -
Yes
No
Media, blogs, and press
Does your business have what you would deem to be news worthy events within your yearly cycle?
- Select an option -
Yes
No
Examples include: new or updated product ranges or special releases, celebrities using your products or services, research or data findings, changes to legislation or regulations that are relevant to your business.
Does your business write media releases when something news worthy takes place, or do you contract a PR consultant to undertake this task on your behalf?
- Select an option -
Internally-written media releases
Contract a PR consultant
Neither
Does your business have an active and recently updated media list?
- Select an option -
Yes
No
Does your business use media services like Meltwater, Media Monitors or others?
- Select an option -
Yes
No
Does your business have contacts within the relevant media channels for your product/service?
- Select an option -
Yes
No
Do you regularly talk to these people/contacts?
- Select an option -
Yes
No
Does your business write blog content to promote your product/service?
- Select an option -
Yes
No
How often do you write blog content?
Where do you post the blog content?
Does your business make any attempt to promote itself through the media?
- Select an option -
Yes
No
What is your assessment of the return generated from these promotional activities?
Do you try to measure the success of these activities?
- Select an option -
Yes
No
Digital platforms
Does your business have a website?
- Select an option -
Yes
No
Is your website an active sales platform?
- Select an option -
Yes
No
Do you regularly review the content of your website?
- Select an option -
Yes
No
How often do you review the content of your website?
Do you regularly add content to your website?
- Select an option -
Yes
No
How often do you add content to your website?
What content do you typically add to your website?
Do you use Google Analytics to asses traffic to your website?
- Select an option -
Yes
No
How do you drive traffic to your website?
Do you think this activity generates business/sales?
- Select an option -
Yes
No
Do you collect emails on your website using an email collection device?
- Select an option -
Yes
No
Is your website management in house or outsourced?
- Select an option -
In house
Outsourced
Do you have an SEO strategy?
- Select an option -
Yes
No
Do you undertake any activities to consistently improve your SEO?
- Select an option -
Yes
No
What are these activities?
Do you complete these activities in house or outsource it?
- Select an option -
In house
Outsource
How much do you budget for these activities per month?
Social media platforms
How much time do you spend on social media for your business per week?
Hidden
ADMIN FIELD - Do you have a social media strategy that you follow, which maps out the platforms you use, and what your measured aims are?
- Select an option -
Yes
No
ADMIN
Do you have a social media strategy that you follow, which maps out the platforms you use, and what your measured aims are?
*
- Select an option -
Yes
No
Do you enjoy social media for your business and feel that it is an important part of your marketing strategy?
- Select an option -
Yes
No
Do you manage your social media platforms in house or outsource it?
- Select an option -
In house
Outsource
Do you think it provides good return on investment for time and money spent?
- Select an option -
Yes
No
Do you understand that you do not own any content or followers on these platforms in your own accounts?
- Select an option -
Yes
No
Which social media platforms do you have an account for?
Facebook
Instagram
LinkedIn
Twitter
Google AdWords
Snapchat
YouTube
Facebook
How often do you post to Facebook?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you actively try to grow engagement through competitions or other organic means?
- Select an option -
Yes
No
Do you sell through Facebook?
- Select an option -
Yes
No
Does your business undertake paid advertising on Facebook?
- Select an option -
Yes
No
Instagram
How often do you post to Instagram?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you actively try to grow engagement through competitions or other organic means?
- Select an option -
Yes
No
Do you sell through Instagram?
- Select an option -
Yes
No
Does your business undertake paid advertising on Instagram?
- Select an option -
Yes
No
LinkedIn
How often do you post to LinkedIn?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you actively try to grow your contacts on this platform?
- Select an option -
Yes
No
Do you sell through LinkedIn?
- Select an option -
Yes
No
Does your business undertake paid advertising on LinkedIn?
- Select an option -
Yes
No
Twitter
How often do you tweet on Twitter?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you actively try to grow engagement through competitions, retweeting content or other organic means?
- Select an option -
Yes
No
Do you sell through Twitter?
- Select an option -
Yes
No
Does your business undertake paid advertising on Twitter?
- Select an option -
Yes
No
Google AdWords
How often do you engage in activity on Google AdWords?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Does your business undertake paid advertising on Google AdWords?
- Select an option -
Yes
No
Snapchat
How often do you post on Snapchat?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you actively try to grow engagement through competitions or other organic means?
- Select an option -
Yes
No
Do you sell through Snapchat?
- Select an option -
Yes
No
Does your business undertake paid advertising on Snapchat?
- Select an option -
Yes
No
YouTube
How often do you upload content on YouTube?
- Select an option -
Once a month
Once a week
Two to three times a week
Four to six times a week
Seven or more times a week
Do you sell through this platform?
- Select an option -
Yes
No
Does your business undertake paid advertising on YouTube?
- Select an option -
Yes
No
Social media platforms (continued)
Which social media platform is the most useful and successful for your business, and for what reasons?
Do you use multiple social media platforms for your business in a coordinated and planned strategy, or is your approach unplanned and ad hoc?
- Select an option -
Coordinated and planned strategy
Unplanned and ad hoc
Do you use Hootsuite, or a similar platform, to schedule posts and plan your social media content into the future?
- Select an option -
Yes
No
Do you find the constant changing nature and rules of Social Media platforms hard to manage, intimidating and frustrating?
- Select an option -
Yes
No
Do you feel like your social media efforts are lost in a sea of other content and not reaching those you wish to target?
- Select an option -
Yes
No
Do you undertake any analysis on what posts work best and generate the best response on your platforms?
- Select an option -
Yes
No
Do you use Facebook Business Manager to undertake paid advertising?
- Select an option -
Yes
No
Do you build ‘like’ audiences and market paid advertising campaigns to them?
- Select an option -
Yes
No
How many dollars per month typically do you invest in this activity?
Do you think this provides a good return on investment?
- Select an option -
Yes
No
Do you engage in social media remarketing?
- Select an option -
Yes
No
How many dollars per month typically do you invest in this activity?
Do you think it generates a good return on investment, and why so?
Database management
Do you have an active database in your business?
- Select an option -
Yes
No
How often do your use your database to contact your customers?
- Select an option -
Daily
Weekly
Monthly
Quarterly
Which of the following activities do you engage in to contact and stay in touch with your customers?
Direct customer emails
eNewsletters
Direct mail
Facebook remarketing
Telemarketing
House sales calls
How good is the quality of content in your database?
- Select an option -
Poor
Average
Good
Very good
Do you regularly review and update your database?
- Select an option -
Yes
No
Is your database segmented into customer segments?
- Select an option -
Yes
No
Do you actively collect people's/clients'/contacts'/customers' email addresses into your database?
- Select an option -
Yes
No
Where do you collect this contact information?
Website popup widget
Social media remarketing
Physical shopfront
Other
Please specify your other means of collecting contact information.
Do you use a platform like MailChimp to contact customers?
- Select an option -
Yes
No
What platform do you use?
Do you use a CRM system?
- Select an option -
Yes
No
What details from your customer do you collect on their first interaction?
Do you build customer profiles as your relationship with them progresses?
- Select an option -
Yes
No
Which of the following data types do you collect?
Basic details
Demographic details
Credit card details
Sales and purchase history
Likes and preferences
Other
Please specify the other data types you collect.
Hidden
Contact information
Hidden
First name
Hidden
Surname
Hidden
Business name
Hidden
Phone
Hidden
Email
Contact information
Please provide some contact information so we may offer our assessment of your marketing situation.
First name
*
Surname
*
Business name
*
Phone
*
Email
*
Completing our Marketing Health Check will subscribe you to Purple Giraffe's quarterly newsletter.
