business Archives - Purple Giraffe

Lynda, our Head Giraffe in conversation about ideal client avatars

Who Is Your Best Client? Defining Ideal Client Avatars

Lynda Schenk 24/03/2026

Why defining your ideal client avatars for marketing is key to success Not long ago, my dear friend and colleague, Sharon Ferrier of Persuasive Presentations,

Kelly Wagner Purple Giraffe sitting at a desk, working on a laptop

The Strategic Fusion of Marketing and Business Continuity Planning

Kelly Wagner 18/01/2024

In the dynamic world of business, marketing serves as the compass guiding your company toward success. The saying goes, “If you don’t know where you’re

The role of reliability and timing in the success of your business

Margot Stolle 15/12/2020

Why this is important to your tribe of customers. Just the other day I was driving to a meeting and had a small window of

business

Who Is Your Best Client? Defining Ideal Client Avatars

The Strategic Fusion of Marketing and Business Continuity Planning

The role of reliability and timing in the success of your business

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