The benefits of outsourced content creation

Outsourced Marketing Consultants discussing digital media management

When it comes to growing your business, content marketing is one of the most important tools for it. However, with the continuous evolvement of emerging technologies, new markets and competitions it can be difficult for businesses to find the time and resources to develop and execute high-performing content.

In addition, the COVID-19 pandemic has brought many unprecedented changes to the way we live and work and among these changes is the increasing popularity of outsourcing content creation.

So, what is outsourced content creation?

Outsourced content creation is the process of contracting an organisation’s marketing function from an outside firm. With 70% of businesses having obtained an outsourcing partner since 2020, it is evidential that there are many benefits to outsourcing content creation for your business in today’s ever-evolving digital space.

Read on to find out how outsourcing content creation can help your business thrive.

1. Saves time

Writing blogs, articles and social media content can consume valuable time due to it requiring research, writing and editing. Having an outsourced team allows you to delegate your content creation tasks to professionals who can efficiently produce high-quality content. As a result, you will have more time to focus on your business and what you do best!

2. Offers flexibility

Outsourcing your content creation provides great flexibility for your business as it allows you to delegate your content creation tasks to suit your schedule and needs.

There may be times where it doesn’t make sense to invest in a great deal of content, and other times where you may want to boost your content efforts as much as you can. Outsourcing allows you to have this flexibility to scale back and scale up when you need to, providing smooth production and efficiency.

3. Boosts your ROI

By outsourcing your content creation, you can achieve a more profitable return on investment, due to having a diverse skillset of professionals producing high-quality optimised and targeted content that meets your business goals. As a result, your business will see an increase in lead generation, engagement and conversions.

Consequently, if your business experiences an increase in lead generation and conversions, you may struggle to keep up with current demands for content creation. This is where it is beneficial to outsource content creation to reduce the elements such as a decrease in the quality of content, missed deadlines, and increasing stress on internal resources. Outsourcing can provide benefits such as additional skillsets and resources, resulting in a high-quality result. It also enables businesses to reach new audiences and expand their reach by targeting niche markets and specialising elements for given customers.

4. Improves your SEO optimisation

Outsourcing your content creation means not only great content but content that is search engine optimised (SEO)!

Having outsourced content creators allows your business to have a diverse team of professionals that can produce highly targeted and SEO-optimised content. This improves your business’s results in search engines and ranks your business higher as a result of having the right content available for your target audience.

When done well, your SEO optimised content can also gain an advantage over competitors to achieve a higher ranking on Search Engine Results Page (SERP’s).

5. Provides consistency

The quality of your content is essential, however, so is quantity! A consistent frequency in content creation increases your business’s lead generation. Therefore, bringing in external help through outsourcing your content creation, enables your business to develop a consistent stream of original high-quality content. This means you can diversify your content offerings and publish more frequently.

If you’re looking to outsource your content creation and take your business to the next level, our expert team at Purple Giraffe are here to help! Chat with us today.

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Jessica Evans

Jess is our newest intern in her final year studying a Bachelor of Business with a major in Digital Marketing and Communications at The University of Adelaide. As a commercial videographer, working on projects for both not-for-profits and for-profit organisations, Jess hopes to integrate her learnings from Purple Giraffe to further her understanding within the digital marketing industry and explore her interests in social media and content creation.

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