The importance of social media strategy

purple giraffe marketing consultants looking at social media with plants in background

The act of writing down your goals is strongly associated with success. It makes sense then that a social media strategy; effectively a list of goals, will see your business be more successful.  

Entrepreneur Richard Branson has been quoted, “set your goals, write them down. Now you are one step closer to achieving them.”    

Having a solid social media strategic plan, identifying objectives and goals to guide your activities is critical to success. If you don’t know what you want, how are you supposed to achieve it?  

Ideally, your business’s social media strategies should be aligned with your overall marketing plan. It acts as a guide to keeping your business on track and on brand. It will assist your business drive traffic to your website or bricks and mortar store. A social media strategy helps define how your organisation will use social media to achieve its communications aims and the platforms it will use to achieve these goals.  

At a simplistic level, a social media strategic plan can be as little as a statement of intent, outlining the goals and measurable objectives for using social media and the target outcome the business wishes to achieve.  

At Purple Giraffe, we strive to develop strategic plans that are not full of fluff and waffle. To help you write a social media strategic plan for your business, Purple Giraffe has developed a social media map for your convenience.  

The social media map enables you to develop a social media strategic plan that is succinct and concise. Our social media map will help you build your social media strategy’s foundations to market your products/services to achieve the best outcomes for your business.  

Social media helps to validate your brand – it’s no longer an optional component of your marketing mix. Social media is an essential tool for companies to reach their consumers, and when done right, it tells your consumer that your brand is active and focused on communications.  

This quote by Author Tony Robbins sums up the importance of planning your social media strategy, as “setting goals is the first step in turning the invisible into the visible.” 

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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