Social media is constantly evolving, offering businesses both challenges and opportunities to connect with their audiences. While established platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter) remain influential, shifting user expectations and platform controversies have paved the way for alternatives like Bluesky to emerge.
A Decentralised Alternative to Social Media
Bluesky, created by former Twitter CEO Jack Dorsey, was initially developed as a project to create a new open-source social media platform. By 2021, it had evolved into an independent company, and in early 2023, it launched as an invite-only platform. Fast forward to February, and Bluesky now boasts over 30 million users.
What sets Bluesky apart is its decentralised model. Users can host their own servers, establish community rules, and maintain greater control over their data. This approach offers businesses exciting opportunities to build authentic, community-focused marketing strategies that prioritise transparency and user autonomy.
Why You Should Keep an Eye on Bluesky?
Bluesky offers a fresh approach to social media with features that promote meaningful engagement and an enhanced user experience. Its decentralised and open-source philosophy aligns with the growing demand for transparency and user control, making it particularly appealing for businesses prioritising authenticity. With functionalities like chronological feeds, curated starter packs, and advanced content controls, it satisfies key user demands.
However, it is important to note that Bluesky is still in its infancy, and currently lacks essential tools such as scheduling, analytics, polls, and stories, which many businesses depend on. For now, it’s best viewed as a complementary platform rather than a replacement for established players like X.
Our Top Tips for Bluesky
1. Become an Early Adopter
For brands looking to make an early impact, Bluesky presents a golden opportunity to connect with niche audiences and position themselves as forward-thinking innovators. It also allows your business to establish a presence now, before the platform becomes crowded.
2. Focus on Fostering Community
As a key ethos of the platform, creating an authentic space with your followers should be your main focus. Use the platform to drive meaningful, values-driven conversations that resonate with your audience.
While Bluesky may not yet offer the full suite of tools your business needs, its emphasis on authenticity and community could help build trust and long-term engagement.
3. Experiment Boldly
As a new platform, Bluesky’s features will be constantly evolving. Focus on testing different approaches and monitoring its development to capitalise on new features as they roll out.
Navigating Social Media with Purple Giraffe
The social media landscape is ever-changing, and keeping up with the latest trends can feel overwhelming. Platforms like X and Bluesky offer exciting opportunities, but knowing how to leverage them effectively is key.
At Purple Giraffe, we specialise in helping businesses adapt to these shifts. Whether you’re looking to establish your presence on a new platform or refine your strategy on existing ones, we’re here to help. Contact us today to elevate your marketing and grow your business in the ever-changing digital world.
