Top 7 reasons why Content is King

content-is-kingWe’ve heard it all before, content is king. But what does that really mean?

Traditionally, content referred to your website on-page content – keywords, text, images etc. But a broader view is that content is anything you produce that is tangible in an online environment and which produces intangible results. More specifically, content is both on-page and off-page and includes links, videos, text, images, social media – you name it.

Content marketing is the process of writing content for your website and related sites that promotes your brand/service, improves your reputation and drives traffic back to your website. The intent is to drive traffic to your website in order to improve your ranking online. The philosophy is, the higher up you are in your ranking, the more likely you will have unique visitors to your website and the more opportunity you have to convert these visit to sales.

The following are our top seven reasons why content is still king:

 

Increase your Ranking

While Google analytics parameters are comparable to rankings, content has become an increasingly important factor. Search engines rank your website searchability based on the strength and quality of your website content. In order to perform well in search engines, it is vital to produce well-written content that is optimised for search.

 

Increase Website Traffic

Content is a great way to drive traffic to your website. Blogging is one of the greatest tools to create traffic to your website and add valuable content to your on-page website. However, please make sure your content adds value for your target audience.

 

Get more Social

So you have a Twitter or Facebook account with a large number of followers, what are you going to talk to them about? Social media is an important asset in your online marketing portfolio. However, if you constantly bombard your followers with sales promotions, you will lose many of them. Socially shareable content will increase your click through rates and engagement and hopefully boost your brand profile (and sales).

 

Niche Consumers

Consumers can find information on virtually any topic that comes to mind on the internet. A business can use this to their advantage by creating niche content designed specifically for their targeted consumer groups. By generating information that target consumer’s desires, your business is more likely to stand out as an authority in your industry.

 

Building Relationships

Consumers today are more likely to research their purchase decision online before making the decision to buy. Shoppers need to trust a business before they are willing to make a purchase. One way to build trust is by creating authoritative content that answers important questions which supports in developing credibility and trustworthy relationship.

 

Stand out from the Crowd

Great content helps you stand out from you competitors. Regular content updates keep consumers interested and definitely helps you in staying on top of your game.

 

Email Marketing

A successful email campaign starts with content. Newsletters and promotional blog posts are a great way to engage with current and potential customers by offering them guides and industry insights in relations to the products/services you are selling.

 

So if you want to improve your content and don’t know where to start, or just need a hand, call us at Purple Giraffe, we would love to help you.

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Lynda Schenk

For almost three decades, Lynda Schenk has worked across a diverse range of industries including wine, hospitality, human resources, transport, medical devices, building and construction, conveyancing, landscape gardening, water filtration, organic farming, industrial cleaning and not-for-profit industries. She has a deep understanding of the marketing needs of companies, small and large. Lynda has a natural ability to talk to people, understand their business and their objectives, and then to work with them to formulate marketing plans, brand strategies and marketing communication plans that build brand equity, growth and profitability. Lynda is the winner of the Fabulous Ladies of Wine, 2018 Wine Marketer of the Year and a 2019 Telstra Business Woman of the Year, Small Business Category finalist and a finalist of the Marketing category for the 2023 and 2024 Australian Small Business Champions Awards.

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