How can small business benefit from user-generated content?

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Our Head Giraffe, Lynda Schenk, discusses how small businesses can benefit from user-generated content. This article has been published on Inside Small Business.

As the pandemic drags on Australians have become increasingly sceptical, causing consumers to seek authenticity from brands. This has enabled the rise of user-generated content (UGC) to capture consumers’ attention like never before.

UGC can be a huge asset to businesses, influencing how people engage and perceive a brand to increase revenue and growth. UGC generates leads and benefits no other marketing strategy can – it’s evident why over 86 per cent of businesses utilise UGC as part of their marketing strategy.

What is user-generated content?

UGC refers to any form of original, brand-specific content created by individuals and re-published across digital platforms. This can include images, videos, reviews, testimonials or podcasts. For example, UGC may be an unboxing video of a product on TikTok or a photo of a customer wearing a brand’s clothing item.

Continue reading about how small businesses can benefit from user-generated content here.

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Lynda Schenk

An energetic and strategic marketing professional with over twenty years’ experience in industries ranging from wine, not for profit, transport, logistics and manufacturing. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability.

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